Integrity

• Seek truth from facts

• Business thrives on integrity

• People are rooted in trust

• Win customers with integrity

• Sustain business with credibility

Quality

• Quality is the foundation

• Scientific management

• Reasonable craftsmanship

• Execution in place

Service

• Customer needs as the core

• Service revolves around the core

• Think as customers think

• Worry about what customers worry about

Mission

• Achieve customers

• Build reputation

• Fulfill employees